Tag: Chase Hughes


  • What Is a Novelty Drain?

    I recently discovered the expression, “novelty drain”, coined by Chase Hughes. Chase is founder and CEO of Applied Behavior Research, leading behavior expert, and author. In Hughes’ usage, a novelty drain refers to the idea that frequent, unmanaged novelty (new experiences, changes, stimuli, etc.) can deplete your attention and cognitive/psychological resources. This in turn reduces…

  • What is a Dopamine Map?

    I’ve shared Chase Hughes’ content before. Chase is founder and CEO of Applied Behavior Research, leading behavior expert, and author. In the video below, Chase describes a psychological self-assessment exercise called a Dopamine Map. Here is a mock-up of what your dopamine map could look like. You can create this by hand on a blank…

  • Brainwash Yourself to Be Better

    Chase Hughes, founder and CEO of Applied Behavior Research, leading behavior expert, and author, describes how to use the “brainwashing formula” on ourselves to produce positive change in this video. He proposes the following acronym: F.E.A.R. Want More? Chase recommends using a vision board. There are many ways to accomplish this. It can be a…

  • Fix Discipline Instantly with the “Butler” Trick!

    Behavioral expert and founder and CEO of Applied Behavior Research, Chase Hughes, likes to say that discipline is the gateway drug to everything else in authority over us. Once you acquire self-discipline, you can develop confidence, composure and so much more. Chase defines discipline as your ability to prioritize the needs of your future self…

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